Elite Integrated Performance was built on a simple mission: helping people become stronger, healthier, and more confident through fitness, nutrition, and proactive health optimization.

Founder Chris Hatch discovered his passion for coaching at just 17 years old, training friends and clients out of his family’s garage. What started as a love for fitness quickly grew into a calling to help others transform their lives through structured training, accountability, and education. In 2020, Chris turned that passion into reality by opening Elite Athletics, with a vision to create a community where people could achieve lasting results through evidence-based fitness and nutrition coaching.

In 2025, Bailey Johnson joined the team as COO, overseeing all training and medical operations. She brings a lifelong passion for health, fitness, and proactive healthcare. Recognizing that true wellness extends beyond workouts and nutrition alone, Bailey expanded the business to include comprehensive bloodwork analysis, IV therapy, IM injections, peptide protocols, and HRT support services. Her goal is to help clients take a proactive approach to their health by identifying potential issues early, optimizing performance, improving quality of life, and empowering individuals to take control of their long-term wellness.

Today, Elite Integrated Performance (previously known as Elite Athletics) combines the best of fitness coaching, nutrition guidance, and health optimization to provide a comprehensive approach to helping people look better, feel better, and perform at their highest level.